NIGHTINGALE Crafting a Survival Fantasy Brand

Marketing Creative Director & Trailer Production

Challenge: Announce and launch Nightingale—a new survival crafting game—in a competitive market by building a distinct and engaging brand identity that stands out.

Solution: Leveraged Nightingale's most unique visual elements, blending Victorian aesthetics with the dangers of the Fae wilds, to establish an evocative and memorable brand. Directed over 120 video assets, including cinematic trailers, gameplay deep dives, and live-service updates, setting a consistent tone across all platforms.

KEY ART:

Establishing the Visual Identity

Nightingale’s key art needed to reflect the game’s unique balance of Victorian elegance and survival intensity—aspirational yet grounded, drawing players into a world of wonder and danger.

Creative Direction: Led the creative brief and defined the visual tone

Collaboration: Worked closely with the Level Infinite art team

Feedback Loop: Provided iterative feedback to ensure consistency

Expansions: Directed new versions to align with major game updates

Brand Toolkit: Integrated key art into the brand style guide, establishing the foundation for future visuals

TENTPOLE TRAILERS: Evolving with the Campaign

Launching Nightingale in a crowded market, we focused on its most evocative elements—Victorian characters in the perilous Fae wilds. With a unique tone and standout style, the trailers cut through the noise, contributing to 42M+ views and massive spikes in awareness.

Responsibilities: Creative Lead, Editor, Cinematic Artist, Game Capture, Writer

Reveal Trailer

Crafted a cinematic first impression for the Game Awards, introducing players to Nightingale's enchanting yet dangerous world.

Realmcard Trailer

Showcased the unique Realm Card mechanic, highlighting player agency in shaping their own adventures.

Realmwalker’s Journey Trailer

Blended gameplay and cinematic sequences to illustrate the epic journey and challenges players will face.

Release Date Trailer

Shifted focus to gameplay, revealing extended footage and the release date, enhancing anticipation.

Extended Gameplay Overview

An in-depth narrated look at Nightingale's mechanics and exploration, setting clear expectations for players.

Launch Trailer

Captured fully in-game to highlight the beauty and mystery of the realms, offering a captivating invitation to explore.

Realms Rebuilt

Showcased a major live service update, underscoring Nightingale's commitment to evolving content for its community.

SOCIAL VIDEOS

BUILDING HYPE AND COMMUNITY

Our social video strategy balanced cinematic and gameplay trailers, short-form videos, and developer updates—driving awareness, building community, and showcasing the game’s evolution.

120+ Videos
42M Views
250k Subs
1 million hours watched

Versatile Visual Solutions

The visual design of the Nightingale Brand leans into its most iconic elements—Victorian characters, mysterious creatures, and the Fae Wilds—blending the dangers of survival with the vibrant colors and textures of gaslamp fantasy.

I oversaw the initial design system with the talented Mark Wynne and website design by Fully Illustrated